Always one to watch, bridal designer Justin Alexander hosted an immersive, Italian-inspired faux wedding in Rome to show his new collections.
By: Rachel Capo
Talk about a grand entrance! At the breathtaking Castello di Tor Crescenza in Rome, Justin Alexander created a one-of-a-kind event to bring his 2025 Fall/Winter and 2026 Spring/Summer collections to life; offering press, retailers, and influencers an exclusive first look at the latest designs. Guests walked through the skirt of a giant wedding dress, supported by a metal structure and frame, with a "bride" held up in the air for two hours. Designed to mirror the romance and grandeur of a real wedding, the team transported guests through the magic of a wedding day, from ceremony to after-party, all while showcasing the artistry and craftsmanship of Justin Alexander’s bridal collections.
The event welcomed approximately 300 guests, including global press and notable guest including Nia Franklin (Miss America 2019, USA), whose operatic performance set the stage for Justin Alexander Signature’s welcome dinner. The Justin Alexander Signature Spring/Summer 2026 collection, Gilded Form, is a study in contrast—where sleek minimalism meets intricate craftsmanship. Sculpted silhouettes and modern seaming intertwine with basque waists, lace-up details, and couture volume. Dimensional florals, ornate beading, and metallic accents add an opulent touch, creating a collection that is both architectural and bold — a fusion of edge and fashion-forward artistry defines this collection.
This event serves as a landmark moment for Justin Alexander, celebrating the launch of the FW25 and SS26 collections in a dynamic, immersive format. Each brand—Justin Alexander, Signature, Sincerity, Lillian West, and Adore— was presented in a distinct wedding moment designed to highlight its unique aesthetic. Scroll through for more photos of the spectacular event, and a sneak peek at the new collections.
