A Fashion Editor's Secret Weapon for Gorgeous Gowns

Last week, I had the pleasure of assisting on two Bridal Guide photo shoots. As the fashion intern, one of my most important tasks was to steam every dress prior to each shot — and this job was no small task. At photo shoots, we use steamers to eliminate wrinkles from the gowns and ensure that each dress is in tip-top, camera-ready condition. By the end of the steaming process, every dress looks crisp, smooth and picture-perfect.

Now, I don’t know if it’s considered common knowledge or if I was simply kept out of the loop, but prior to my experience at Bridal Guide, I had never steamed anything in my life (besides broccoli or carrots). Luckily, my bosses, whom I affectionately refer to as “the fashion girls,” brought along the Rowenta IS6300 Master Valet Garment Steamer to aid me in my grand endeavor.

The Rowenta Steamer is a true gem. Not only does it heat up in a mere 60 seconds (almost instantly ready for use), but it is specially crafted to diffuse steam across large surface areas. This means that less time spent steaming and there is more efficient wrinkle removal. Additionally, the hose is malleable, so it is easy to maneuver around the dress. Needless to say, I successfully de-wrinkled those gowns quickly and seamlessly and they looked beautiful.

So to sum it all up, when you ask yourself this key big-day question: to steam or not to steam? The answer should no doubt be the affirmative choice: to steam (with a Rowenta IS6300 Steamer, of course).                              

Visit www.rowentausa.com for more information.

—Rachel Hosseini

Photo courtesy of Rowenta